Opel, Citroën, Peugeot en DS: Stellantis
Multiple brands in one local marketing platform. Stellantis represents more than fifteen car brands which together build seven million cars a year. Today the automotive industry faces huge challenges in switching to electric architecture. At the same time, there is increasing pressure to cut costs, including marketing costs. That is why Stellantis continues to use our software in multiple European countries to support dealerships with their local marketing.
How it all began
What started as an online layout tool for producing customized advertisements and a tool for reserving advertising space for Opel dealerships, has since than grown to become the central platform for Peugeot, Citroën, DS, and Opel dealerships.
From offline to online
In recent years, the focus has increasingly shifted to online channels. These are highly visible and can leverage brand identity at the lowest possible cost. While back office integration is of increasing importance, safeguarding the individual identities of the different brands is critical. The platform allows Stellantis to benefit from the lessons learned from one brand and apply them to the others.
A 360 degree view
Stellantis also uses the platform to manage budgets, expenses and financial contributions per dealership. So that a clear overview is available to management at all times.
Portal for Peugeot, Citroën, DS and Opel dealerships ensures brand compliancy and cost effective communication;
Single platform used in multiple European countries;
Started working for Opel in 2006;
Enabled the integration of various back offices