Marketing and compliance (WfT/AFM)
Being able to demonstrate how your marketing communications are created, step by step, without increasing the administrative workload, that is what this is all about.
The financial crisis has had many consequences. One of those consequences is that supervisory authorities are more closely monitoring marketing efforts for financial products, in particular. The marketing activities of banks and insurance companies also have to comply with new standards.
At the same time, you do not wish compliance with the new standards to lead to longer completion times when you plan and execute your marketing activities.
Paragon offers a solution that allows banks and insurers to comply with marketing requirements imposed by supervisory authorities. At the same time, you can rationalise your processes and standardise your communications.
Among other features, Paragon’s marketing and compliance solution offers:
- central storage of all communications and versions;
- central storage of all changes and all officers involved;
- predictable and traceable processes;
- flexible workflow management;
- optional SAP/Siebel/Oracle integration.