Local Marketing & Dealer portals
Your organisation’s success depends on the success of your local communication.
In the present marketing landscape, it is difficult to quickly and effectively supply all your branches with the correct marketing and sales materials. You have to deal with campaigns, direct mailings, product sheets, price lists et cetera. Coordinating these for your branches requires an enormous amount of effort. At the same time, marketing organisations are under pressure to achieve more with smaller budgets.
Paragon’s local marketing solution provides you with a central platform with which you and your branches:
- can produce advertisements locally, within specific guidelines;
- can adapt national campaigns for local markets;
- have access to centrally available marketing and sales materials;
- can order printed matter and Point Of Sales material centrally via a web shop.
Various expansions can be added to the solution, such as:
- a planning module for national and local marketing & sales activities;
- a virtual media office for booking advertising space and posting advertisements;
- a budget module for preparing and monitoring budgets locally or per branch.