Campaign & Project Management
Achieving more with fewer resources in a time when speed and complexity are on the increase. This presents a challenge to marketing professionals and brand managers. Paragon offers a solution that allows you to do precisely that.
Use our Campaign & Project Management solutions to optimise the entire campaign management process: from planning and preparation to execution and result evaluation.
Use workflow management to rationalise and standardise processes. Manage projects online and stay informed of the precise status of your cross-media campaigns. The result is that you can do more with fewer resources and in less time.
Features of this solution include:
- planning tools for planning and coordinating activities;
- budgeting instruments for establishing and monitoring budgets;
- project management;
- workflow management;
- reports and dashboards.
Various expansions can be added to this solution, such as:
- a central media bank that allows you to create interfaces between your marketing files and the related campaigns and projects;
- modules for such activities as advertising and direct marketing, that allow you to control and monitor performance directly from the project.