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Campaign & Project Management

Achieving more with fewer resources in a time when speed and complexity are on the increase. This presents a challenge to marketing professionals and brand managers. Paragon offers a solution that allows you to do precisely that.

Use our Campaign & Project Management solutions to optimise the entire campaign management process: from planning and preparation to execution and result evaluation.

Use workflow management to rationalise and standardise processes. Manage projects online and stay informed of the precise status of your cross-media campaigns. The result is that you can do more with fewer resources and in less time.

Features of this solution include:

  • planning tools for planning and coordinating activities;
  • budgeting instruments for establishing and monitoring budgets;
  • project management;
  • workflow management;
  • reports and dashboards.

Various expansions can be added to this solution, such as:

  • a central media bank that allows you to create interfaces between your marketing files and the related campaigns and projects;
  • modules for such activities as advertising and direct marketing, that allow you to control and monitor performance directly from the project.

 

Paragon BV
P.O. Box 267
7400 AG Deventer
The Netherlands

Visiting Address:
Mr. H.F. de Boerlaan 26
7417 DA Deventer
The Netherlands
Route

Tel: +31 570 665 700
E-mail: info@paragon.eu
KvK Deventer: 06078057