Paragon targets a new market: to provide online solutions for safeguarding, managing and maintaining corporate identity. Offering corporate identity manuals online is an important pillar. Corporate identity guidelines, images and graphic files are offered to employees via the Internet or intranets. Our clients benefit in terms of logistics, up-to-date information and accessibility.
1998 Paragon independent:
Paragon’s directors acquire a substantial proportion of Paragon’s share capital. The enterprise relocates to Deventer and adopts the name of Paragon Corporate Identity Support.
1999 Online production of communication resources:
Internet technology develops at a rapid pace and offers new possibilities. Clients assist employees in the application of corporate identity guidelines. A logical consequence is the computerised production of communication resources and communications. Paragon expands its range of products to include modules with which employees can independently manufacture marketing material online, such as advertisements and Direct Marketing campaigns. This solution means reduced completion times, an end to coordination difficulties and a reduced risk of errors. Paragon introduces the myCI label for this purpose.
2001 Marketing Resource Management:
By this time, Paragon’s solutions have grown into a platform that supports and streamlines the total marketing communication process: content management, asset management, workflow support, financial transaction processing and function-linked user authorisation. Businesses realise that an effective communication and brand strategy benefits from a comprehensive approach and scalable solution to support the marketing communication process. Paragon continues to lead the way on the European MRM market.
2002 Complete independence:
Paragon’s directors acquire 100% of Paragon’s share capital.
2007 Launch of the Paragon branch in Chennai, India:
Paragon sets up a new company to give shape to product development for the next generations. Local management, with more than 20 years’ experience in the field, consists of Dr. P. Rajendran and Mr Gopinath. By the end of 2007, our branch in Chennai in south-east India has 20 employees.
2008 Launch of Paragon Dynamics:
Paragon Dynamics is introduced onto the European market. With this new product, Paragon once again confirms its leading position in its market segment.
2010 Launch of MarketingOne:
In June 2010, Paragon Dynamics is given a new name: MarketingOne. In recent times, many new clients have opted for MarketingOne. The decision to rename the product stems from the need for a more recognisable name that can also be used abroad.