Solutions

Achieving more with fewer resources in a time when budgets are under pressure and speed and complexity are on the increase. This presents a challenge to marketing professionals and brand managers.

Paragon offers integrated IT solutions that help you beat your competitors. Allowing you to work faster at lower costs. Giving you more time for creativity and innovation.

Because of the flexibility of our product MarketingOne and our experience, we can offer tailormade solutions to fit your precise needs.

Paragon offers a wide range of products: from a media bank to an integrated solution for your entire marketing operation.

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Media bank solutions

A central database for all your marketing material is indispensable if you wish to communicate successfully and effectively.

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    Campaign Management

    Use our Campaign & Project Management solutions to optimise the entire campaign management process, from planning and preparation to execution and result evaluation.

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      • Savings of up to 30% on marketing overheads
      • Savings of up to 25% on out-of-pocket expenses
      • Faster work with shorter completion times
      • A competitive edge
      • Information about processes
      • Clear presentation of costs and budgets

      Terminology

      DAM

      Digital Asset Management is the categorisation, storage, use, reuse, management, maintenance and export of digital files (assets), such as photographs, logos, stencils, commercials, presentations and music. DAM is one of the principal conditions for optimising marketing processes.

      MRM

      Marketing Resource Management is about generating the maximum return from marketing resources, the tools that support the marketing process. Such resources include plans, designs, briefings, files, templates, people, budgets and measured data.

      MOM

      Marketing Operations Management serves to computerise the operation of the marketing processes. Campaign management, media planning, project management, event management, order management: these are forms of MOM aimed at computerising marketing processes.

      IMM

      Integrated Marketing Management consists of integrating people, processes and technologies and coordinating the way in which they interact. This development is driven by the increasing complexity of marketing on the one hand and the pressure on ROI and accountability on the other.

      Paragon BV
      P.O. Box 267
      7400 AG Deventer
      The Netherlands
      Telephone: +31 570 665 700
      E-mail: info@paragon.eu

      Visiting Address:
      Mr. H.F. de Boerlaan 26
      7417 DA Deventer
      The Netherlands

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