Centraal Beheer Achmea

The question:

‘We are looking for a system to support campaign planning and execution. It must be able to keep track of multiple planning schedules within a single campaign, and we have to be able to control everything centrally.’

The answer:

Paragon developed a marketing portal for Centraal Beheer Achmea. This is a good example of a project aimed to a large extent at improving marketing accountability. In the marketing portal, the marketing departments of Centraal Beheer Achmea and FBTO can view all relevant information about campaigns and manage all current campaigns. As a result, campaigns can be carried out faster, more efficiently and therefore more cheaply. The marketing portal: everything in one location.